Ways to work with me · 13
SEO workshops and training.
A workshop, not a presentation: your data, site and code on screen, tasks specified live, handover pack included. More than 500 trainings since 2004.
You hire me when
- Your team does SEO by rumour.
- Developers, product and marketing need one shared understanding of search.
- You want SEO in-house, not an agency forever.
What you get
- Day one status quo, day two concept or content.
- Tasks and processes, specified live.
- Handover pack: tests, to-dos, specs, checklists, the book.
- SEO for developers, content managers, project managers, and other SEOs.
From real jobs
- Over 100 companies in-house, in 14 countries from Austria to Colombia.
- The public "No B*llshit SEO for Developers" workshops in Vienna, Graz and Linz: attendees from about 80 companies.
- A boat-rental startup: "Over two days he completely demystified SEO for us."
- An invoicing startup: organic visitors quintupled the year after a one-day workshop.
- Training for SEO consultants and agencies, and university lectures on content strategy.
Teams like yours
Some of our customersOnline shops
Webshops and marketplaces: category pages, product pages, speed.
ExamplesSoftware, SaaS and apps
SaaS and apps: JavaScript, docs, growth.
ExamplesStartups and scale-ups
13 of Austria's top-20 startups 2018 were clients.
ExamplesAgencies and consultants
Ad agencies, dev agencies, other SEOs: client work, training.
ExamplesWorkshops for this
All workshop formatsSEO & GEO Workshop
Your departments leave with one prioritised task list for ranking in Google and being cited by ChatGPT, Gemini and AI Overviews.
The workshopAI First Workshop
Your team rebuilds its real work with AI and leaves with tools, agents and automations that run.
The workshopTechnical SEO Workshop
Your developers learn how Google crawls, renders and indexes, and why each fix matters.
The workshopAI Computer Use Workshop
You direct software an AI builds, and leave with something that runs.
The workshopAI Content System Workshop
You build an automated SEO and GEO content machine and publish a live site on the same day.
The workshopContent SEO Workshop
Your team learns what people search for and which page answers it.
The workshopAI SEO Workshop
You run every SEO step with AI and build a tool.
The workshopWeb Performance Workshop
I measure your Core Web Vitals and INP, then set budgets and to-dos.
The workshopRelaunch Workshop
Before go-live I plan page by page with your agencies, so the traffic survives.
The workshopPost Relaunch Workshop
After a relaunch, I separate real traffic losses from noise.
The workshopSEO Concept Workshop
I specify page types, URLs, markup and speed goals before you write code.
The workshopNewsroom SEO Workshop
Your editors learn Search, News and Discover on their own articles and data.
The workshopGoogle Discover & News Feed Workshop
Your editors learn how stories reach the Google Discover and News feeds, and test it on their own articles.
The workshopAI Newsroom Workshop
Your editors use AI daily and keep their quality and tone.
The workshopInternational SEO Workshop
We sort markets, languages and hreflang so the right version ranks.
The workshopGrowth Workshop
We check the whole funnel, then prioritise the tests.
The workshopSearch Console Workshop
Your team reads Search Console as data and answers real questions with it.
The workshopAI Agents Workshop
You set up your own agent on your own server.
The workshopAI Thinking Workshop
Leadership sees live what AI does today, then decides what that means.
The workshopSEO Training for In-house SEOs
I train your new in-house SEO to run the channel alone.
The workshopSomething else in the way?
How consulting works- External SEO lead
- Relaunch and migration SEO
- Technical SEO
- International SEO
- Web performance
- SEO for newsrooms
- Content strategy and search demand
- Search data and traffic forensics
- GEO and AI search
- AI-first transformation
- Custom tools for one job
- Growth
- Keynotes and talks
- Sparring and second opinion