SEO & GEO Workshop.

For

• → Founders
• → CEO and COO
• → Product managers
• → Heads of marketing, content and development
• → SEO and content leads

Is this you?

• → SEO done by rumour
• → No shared SEO goal across departments
• → Traffic stagnating or falling
• → Dependence on paid traffic
• → The board asks what you do about ChatGPT
• → No measurement of AI visibility

You walk away with

• → Prioritised SEO and GEO tasks with owners
• → Your current AI visibility
• → Measurable KPIs and a measurement framework
• → A repeatable GEO audit
• → Handover pack: tests, specs, prompt library, the book

What we cover

• → Analysis: SEO SWOT, onsite, performance, traffic, Search Console
• → The SEO goal and business case
• → SEO setup across development, content and marketing
• → SEO tests on your key page types
• → How LLMs work: training, retrieval, RAG
• → The GEO audit with real data on how AI answers cite your content
• → Technical GEO: crawling, rendering, bots
• → GEO content, created with AI and quality-checked
• → Tasks specified and prioritised
• → Processes, KPIs, measurement, milestones

From real workshops

• → London fintech, 2019: two-day workshop before I joined as VP Growth.
• → Boat-rental startup: two days, an action plan for every department.
• → Invoicing startup: organic visitors quintupled within a year of a one-day workshop.
• → Sports-booking platform, 2023: two days, target 400% more unbranded clicks per DACH market.
• → Italian trade-fair company, 2023: two days on site in Bolzano.
• → News agency: session series, then a workshop to make GEO a product.
• → Open GEO day, February 2026: sold out, with people from a tour marketplace, a math-software company and an industrial group.