Talk to Franz

SEO · 06

SEO for newsrooms.

For many publishers, Discover is the biggest unmanaged traffic source. I train editors, benchmark competitors, and prove why traffic dropped.

You hire me when

  • Discover swings, nobody knows why.
  • Editors write stories nobody finds.
  • A core update cost you traffic.
  • You want AI in the newsroom without losing quality.

What you get

  • Newsroom training, with an annotated article page as template.
  • Discover and News analysis, 16 months of data.
  • Benchmarks against competing publishers.
  • Traffic forensics, every number traced to source.
  • AMP, video and structured-data specs for articles and authors.

From real jobs

  • Editors trained at more than ten newsrooms and magazines, including a national news agency's four-module program with certificates.
  • A national daily: 547-slide forensics after a third of its Google traffic vanished, every finding checked by a human.
  • Same publisher: its Discover drop was a Google market re-weighting, not the relaunch.
  • A 150-hypothesis Discover study on real publisher data.
  • A tabloid: a Discover benchmark against competing publishers.