SEO · 06
SEO for newsrooms.
For many publishers, Discover is the biggest unmanaged traffic source. I train editors, benchmark competitors, and prove why traffic dropped.
You hire me when
- Discover swings, nobody knows why.
- Editors write stories nobody finds.
- A core update cost you traffic.
- You want AI in the newsroom without losing quality.
What you get
- Newsroom training, with an annotated article page as template.
- Discover and News analysis, 16 months of data.
- Benchmarks against competing publishers.
- Traffic forensics, every number traced to source.
- AMP, video and structured-data specs for articles and authors.
From real jobs
- Editors trained at more than ten newsrooms and magazines, including a national news agency's four-module program with certificates.
- A national daily: 547-slide forensics after a third of its Google traffic vanished, every finding checked by a human.
- Same publisher: its Discover drop was a Google market re-weighting, not the relaunch.
- A 150-hypothesis Discover study on real publisher data.
- A tabloid: a Discover benchmark against competing publishers.
Teams like yours
Some of our customersWorkshops for this
All workshop formatsNewsroom SEO Workshop
Your editors learn Search, News and Discover on their own articles and data.
The workshopGoogle Discover & News Feed Workshop
Your editors learn how stories reach the Google Discover and News feeds, and test it on their own articles.
The workshopAI Newsroom Workshop
Your editors use AI daily and keep their quality and tone.
The workshopSomething else in the way?
How consulting works- External SEO lead
- Relaunch and migration SEO
- Technical SEO
- International SEO
- Web performance
- Content strategy and search demand
- Search data and traffic forensics
- GEO and AI search
- AI-first transformation
- Custom tools for one job
- Growth
- SEO workshops and training
- Keynotes and talks
- Sparring and second opinion