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Growth · 15

Growth strategy analysis.

I look at the whole path from first visit to loyal customer: channels, funnel, data and the team that runs them. You get a ranked plan of what to test first.

You hire me when

  • Acquisition costs rise every quarter.
  • Your growth team is busy and the numbers stay flat.
  • You need one view across channels, funnel and team.

What you get

  • Review of every touchpoint: analytics, ads, in-app, email, push.
  • A ranked backlog of tests with expected impact.
  • An audit of where your team's time goes, and a recommended team setup.

From real jobs

  • A London fintech, 2019: interim, then VP Growth, 80 to over 200 people.
  • Growth workshops: the whole funnel checked, then the tests prioritised.