Relaunch Workshop.

For

• → Product owners
• → Project leads
• → Dev and design agencies
• → SEO leads

Is this you?

• → A new CMS, domain, frontend or merger on the roadmap
• → Agencies building without checking what Google will index

You walk away with

• → URL migration matrix and redirect rules
• → CMS SEO spec
• → Launch checklist
• → Annotated wireframes

What we cover

• → Traffic goals: there is no zero-loss relaunch
• → Traffic risk assessment
• → URL migration: copy, delete, redirect
• → hreflang, multi-market, m-dot retirement
• → Google News and Discover
• → CMS SEO spec, sitemap, robots
• → Launch-day checklist, post-launch monitoring

From real workshops

• → Mountain-sports magazine, 2016: relaunch workshop with an old-to-new migration strategy.
• → Financial magazine, 2026: two days, TYPO3-to-NEOS move, m-dot sunset across Germany and Austria.
• → Pharma company, 2024: CMS migration, from redirects to post-launch tests.
• → Garden-centre webshop, 2026: one-day spec review of 108 wireframe screens.