Google Discover & News Feed Workshop.

For

• → Editors-in-chief
• → Editors and desk heads
• → SEO editors
• → Audience teams

Is this you?

• → Discover traffic swings nobody can explain
• → Strong stories that never reach the feed
• → No view of Discover next to Search and News

You walk away with

• → Your Discover and News baseline from Search Console
• → Discover best practices for headlines, images and timing
• → A feed checklist for your article template
• → SEO tests re-measured over time

What we cover

• → Traffic status: Discover, Google News and Search side by side
• → How Discover picks content: interests, content policies, eligibility
• → Headlines and previews that name what the story delivers
• → Images: 1200 px wide, max-image-preview:large, og:image
• → Timeliness, storytelling and evergreen content for the feed
• → Discover Performance report in Search Console: impressions, clicks, CTR
• → Reading traffic swings after updates
• → Your own articles, rewritten and measured

From real workshops

• → TV news channel, 2024: Discover and News training, re-measured three times.
• → National tabloid: workshops in 2017, 2023 and 2024, plus a Discover benchmark against competitors.