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SEO · 02

Relaunch and migration SEO.

A relaunch is the most dangerous day in a website's life. I work beside your design and dev agencies from first wireframe to the day after go-live, so the loss stays small and short.

You hire me when

  • A relaunch, new CMS or new frontend is coming.
  • You merge sites or move domains.
  • Your agencies build, nobody checks what Google will index.
  • The relaunch happened and traffic dropped.

What you get

  • Comps, wireframes and specs reviewed per page type.
  • URL schema and the old-to-new migration matrix.
  • Redirect rules, QA-checked per mapping.
  • Staging audit, go-live sign-off, after-launch check.
  • HTTPS, server and domain moves without losing rankings.

From real jobs

  • A garden-centre webshop, 2026: 108 wireframe screens annotated, migration matrix, segmented sitemaps.
  • A financial magazine, 2026: TYPO3 to NEOS, m-dot sunset, nginx redirect rules, 216-point checklist, URL-mapping QA app.
  • An industrial group: relaunch SEO alongside its design agency and its dev agency.
  • A national news publisher: redirects across all subdomains.
  • A city government: several relaunches, migration prep and release testing.
  • A mountain-sports magazine, an auction house, a wine and food publisher: relaunch workshops before go-live.

Teams like yours

Some of our customers

News publishers

Dailies, agencies, broadcasters: Google News, Discover, training.

Examples

Magazines and special-interest media

Food, mountains, finance, cars, TV: evergreen content.

Examples

Online shops

Webshops and marketplaces: category pages, product pages, speed.

Examples

Public sector and institutions

Government, chambers, the post: many stakeholders.

Examples

Workshops for this

All workshop formats

Relaunch Workshop

Before go-live I plan page by page with your agencies, so the traffic survives.

1 to 2 days

The workshop

Post Relaunch Workshop

After a relaunch, I separate real traffic losses from noise.

1 day

The workshop

SEO Concept Workshop

I specify page types, URLs, markup and speed goals before you write code.

1 to 2 days

The workshop

Something else in the way?

How consulting works