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SEO · 07

Content strategy and search demand.

Content starts with search demand, not a calendar. I find the demand, match it to pages, and train your writers.

You hire me when

  • You publish a lot, rank for little.
  • You enter a new category and do not know what people search for.
  • Your topic is regulated or medical.
  • You want AI content that ranks.

What you get

  • Prioritised search demand analysis.
  • Targeting worksheets per page type.
  • Content diversity blueprints for editorial and landing pages.
  • Workshops rewriting your own articles.
  • An AI content system Google keeps ranking.

From real jobs

  • A global pharma group and a global beverage brand, through their ad agency: search demand and content strategy.
  • Food information sites in four countries: search demand and content strategy.
  • A car magazine publisher, 2026: a content workshop with before/after rewrites and a page strategy briefing per article.
  • A fully automated site of mine: 104K clicks and 7.31 million impressions in Search Console.
  • Content workshops for a mountain-sports magazine, a university, an insurer and a 3D software company.