Content SEO Workshop.

For

• → Content managers
• → Editors and copywriters
• → Content marketing
• → Product marketing

Is this you?

• → Publishing a lot and ranking for little
• → A new category with unknown demand
• → Sensitive or regulated topics

You walk away with

• → Page-type targeting worksheets
• → Targeted-page checklist
• → Content diversity blueprint
• → Before/after rewrites

What we cover

• → Content as Google sees it
• → Page creation strategies: editorial, database, filter
• → Search demand, prioritised
• → One intent, one page
• → Targeting elements and CTR
• → Content diversity
• → Search vs News vs Discover

From real workshops

• → Mountain-sports magazine: two days, search demand and targeting.
• → Insurer, 2017: content workshop for the editorial team, through its agency.
• → University, 2021: SEO day, then content day.
• → Press agency, 2017-2018: open courses for content managers.