Workshop · Half a day to 2 days
Newsroom SEO Workshop.
Your editors learn Search, News and Discover on their own articles and data.
For
- Editors-in-chief
- Editors and desk heads
- SEO editors
- Audience teams
Is this you?
- Discover traffic swings nobody understands
- Great stories nobody finds
- Core update losses
You walk away with
- Annotated article template
- Discover best practices
- SEO tests re-measured over time
- Targeting and content diversity paper
What we cover
- Traffic status: Search, News, Discover
- Google Discover optimisation
- Search demand: news vs evergreen
- Targeting elements
- AMP, video and article markup
- Using AI for content
- The annotated article page
Some of our customers
Examples, not the full list
From real workshops
- TV news channel, 2024: Discover and News training, re-measured three times.
- National tabloid: workshops in 2017, 2023 and 2024, plus a Discover benchmark against competitors.
- Car and business magazine publisher, 2026: editorial SEO and Discover workshop with before/after rewrites.
- News agency, 2021-22: four remote content SEO modules with certificates.
Other workshops
All workshop formats- SEO & GEO Workshop
- AI First Workshop
- Technical SEO Workshop
- AI Computer Use Workshop
- AI Content System Workshop
- Content SEO Workshop
- AI SEO Workshop
- Web Performance Workshop
- Relaunch Workshop
- Post Relaunch Workshop
- SEO Concept Workshop
- Google Discover & News Feed Workshop
- AI Newsroom Workshop
- International SEO Workshop
- Growth Workshop
- Search Console Workshop
- AI Agents Workshop
- AI Thinking Workshop
- SEO Training for In-house SEOs