Growth · 12
Growth.
In 2019 I went from consultant to operator: VP Growth at a London fintech, owning the whole funnel from referral mechanics to paid-social agencies.
You hire me when
- Paid acquisition costs more every quarter.
- You need a referral or activation mechanic that works.
- Your growth team is busy, numbers flat.
What you get
- Review of every touchpoint: analytics, ads, in-app, email, push.
- Referral and activation campaigns with A/B tests.
- Landing-page funnels on fast, CMS-based pages.
- Paid media agency governance.
- An audit of where your team's time goes, and a recommended team setup.
From real jobs
- A London fintech, 2019: interim, then VP Growth, 80 to over 200 people.
- Same company: a double-sided viral referral raffle, far cheaper than every other channel at equal user quality.
- Same company: magazine and landing-page system, transactional email templates, relaunch QA.
- An internet incubator, 2008 to 2010: SEO and growth for its startups, one a people-search engine that grew to 11 markets.
Something else in the way?
How consulting works- External SEO lead
- Relaunch and migration SEO
- Technical SEO
- International SEO
- Web performance
- SEO for newsrooms
- Content strategy and search demand
- Search data and traffic forensics
- GEO and AI search
- AI-first transformation
- Custom tools for one job
- SEO workshops and training
- Keynotes and talks
- Sparring and second opinion