Talk to Franz

Growth · 12

Growth.

In 2019 I went from consultant to operator: VP Growth at a London fintech, owning the whole funnel from referral mechanics to paid-social agencies.

You hire me when

  • Paid acquisition costs more every quarter.
  • You need a referral or activation mechanic that works.
  • Your growth team is busy, numbers flat.

What you get

  • Review of every touchpoint: analytics, ads, in-app, email, push.
  • Referral and activation campaigns with A/B tests.
  • Landing-page funnels on fast, CMS-based pages.
  • Paid media agency governance.
  • An audit of where your team's time goes, and a recommended team setup.

From real jobs

  • A London fintech, 2019: interim, then VP Growth, 80 to over 200 people.
  • Same company: a double-sided viral referral raffle, far cheaper than every other channel at equal user quality.
  • Same company: magazine and landing-page system, transactional email templates, relaunch QA.
  • An internet incubator, 2008 to 2010: SEO and growth for its startups, one a people-search engine that grew to 11 markets.