Talk to Franz

SEO · 01

External SEO lead.

I am your head of SEO from the outside: priorities, tickets, every release checked. Some of these jobs ran for six years and more.

You hire me when

  • Nobody owns SEO.
  • Releases ship weekly, nobody checks search.
  • Your first in-house SEO just started.
  • A new product needs search designed in, not patched on.
  • You are buying a company for its organic traffic.

What you get

  • Monthly hour budget or bi-weekly jour fixe, with a KPI deck.
  • Prioritised tickets your developers can close.
  • Quality control after every release.
  • SEO Rookie: I train your new in-house SEO until they run the channel alone.
  • Concept workshops for new products: page types, URLs and markup before the first line of code.
  • SEO due diligence before an acquisition.

From real jobs

  • A job marketplace, 2011 to 2017: startup to market leader.
  • A city government portal: yearly hour budget since 2020.
  • A consumer-testing organisation: bi-weekly jour fixe with a KPI deck after its relaunch.
  • Two national classifieds marketplaces, 2025.
  • A classifieds group: due diligence before an acquisition.
  • Four companies: first in-house SEO onboarded.