Our goal is to make all SEO companies – including our own – redundant.
Consulting – Clients – Inhouse Workshops – SEO Book
No bullshit SEO
SEO is the business of getting found, and SEO is still the most efficent way to get targeted traffic to ones webproperty in a scaleable way. Sadly SEO has one big issue: It’s 80% bullshit, and only 20% good parts. We focus on the 20%! Our approach is quite simple: Only do what you can measure, if you can’t measure it, don’t do it. (And no, stupid magic numbers by overprized “SEO Tools” don’t count.) See some of our customers who are with us in the quest for a bullshit free world.
Everything now Web Performance
Websites start out fast, and then they get slower. Every feature release, every database change, every design update, every additional traffic tends to make your website slower and slower. This is not how it needs to be, this is not how it should be. We provide an approach, processes and actionables to change this for good.
Awesome Workshops
Better, faster and inhouse! Critical business activities like SEO and Web Performance must be inhouse? We agree and we will do everything that you succeed – without external dependencies. We offer workshops for developers, marketeers, CEOs and content-workers. Best all of them in one room!
The latest
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Was your website hit by the August Google Core Update 2024?
Do you want a data based answer? Cool, there is a custom GPT for it. https://chatgpt.com/g/g-o8TNolAHk-are-you-impacted-by-the-g-core-update-august-2024/ How to use it Hope you find this useful. All the […]
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Enable your ChatGPT CustomGPTs to send Emails
Go to an Email sending service of your choice i.e.: Brevo (formerly known as SendInBlue), sign up, select free version, then Save the API key in a […]
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Download the INP Interaction to Next Paint Whitepaper by Holger Guggi
Introduction to Interaction to Next Paint Metric: Navigating Google’s Upcoming Core Web Vitals Update Jump to the Download (PDF) Google’s March 2024 Core Web Vitals update marks […]
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The double sided viral referral raffle – Why and How to give away 2
Once upon a time (years ago, pre-Corona and the UK was still part of the EU) I – might it be through sheer luck or just plain […]
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Positioning for Freelancers
Some time ago for a mini conference I gave a talk about “Positioning for Freelancers”, this is the gist of it. What is Positioning? I define positioning as: All […]
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SEO: Was ist guter Content aus Google Sicht?
Was ist guter Content aus Google Sicht? -> Google hat eine Spezifikation dafür, die Human Quality Rater Guideline: /searchqualityevaluatorguidelines.pdf (Ist eine offizielle – gut ein bis zwei […]
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Why “Just tell us what to do!” never works.
I am a consultant. I am paid to solve the challenges of my clients at their request. I am considered a good one. Doing this now with […]
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If (Referral + Organic) < Churn, don't do Ads!
I am not a big fan of paid online ads. At best I see ads as a halfway decent accelerator, at worst a path dependency that depletes […]
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The hyper-growth customer support problem.
👆 Will make sense in a minute. Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that […]