Our goal is to make all SEO companies – including our own – redundant.
Consulting – Clients – Inhouse Workshops – SEO Book
New: FPS – Web Core Vitals Optimized WordPress Theme
We worked long. We worked hard. Not it’s ready. The fastest ready to use WordPress Theme ever. With a hardcore web core vitals focus so you are ready to the coming Google changes.
No bullshit SEO
SEO is the business of getting found, and SEO is still the most efficent way to get targeted traffic to ones webproperty in a scaleable way. Sadly SEO has one big issue: It’s 80% bullshit, and only 20% good parts. We focus on the 20%! Our approach is quite simple: Only do what you can measure, if you can’t measure it, don’t do it. (And no, stupid magic numbers by overprized “SEO Tools” don’t count.) See some of our customers who are with us in the quest for a bullshit free world.
Everything now Web Performance
Websites start out fast, and then they get slower. Every feature release, every database change, every design update, every additional traffic tends to make your website slower and slower. This is not how it needs to be, this is not how it should be. We provide an approach, processes and actionables to change this for good.
Better, faster and inhouse! Critical business activities like SEO and Web Performance must be inhouse? We agree and we will do everything that you succeed – without external dependencies. We offer workshops for developers, marketeers, CEOs and content-workers. Best all of them in one room!
The double sided viral referral raffle – Why and How to give away 2
Once upon a time (years ago, pre-Corona and the UK was still part of the EU) I – might it be through sheer luck or just plain […]
Positioning for Freelancers
Some time ago for a mini conference I gave a talk about “Positioning for Freelancers”, this is the gist of it. What is Positioning? I define positioning as: All […]
SEO: Was ist guter Content aus Google Sicht?
Was ist guter Content aus Google Sicht? -> Google hat eine Spezifikation dafür, die Human Quality Rater Guideline: /searchqualityevaluatorguidelines.pdf (Ist eine offizielle – gut ein bis zwei […]
Why “Just tell us what to do!” never works.
I am a consultant. I am paid to solve the challenges of my clients at their request. I am considered a good one. Doing this now with […]
If (Referral + Organic) < Churn, don't do Ads!
I am not a big fan of paid online ads. At best I see ads as a halfway decent accelerator, at worst a path dependency that depletes […]
The hyper-growth customer support problem.
👆 Will make sense in a minute. Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that […]
About Targeted List Landing Page Hashes
In my book Understanding SEO, I only touched upon the logic of list landing page hashes. More about this simple and powerful concept in this article. What is […]
Technical SEO Workshop
Technical SEO Workshops usually takes 2 days. The target audience is junior to senior developers (frontend, backend, fullstack), technical product managers and other members of IT. The […]
What to do when a Google Core Update hits you.
Nothing, do nothing. Yes, that’s right, when a Google Core Update hits you, do nothing. And sometimes doing nothing is the hardest thing to do, ever. Ok, the […]
Systematic SEO Basics
This list covers the basic concepts of the systematic SEO approach. Some concepts (i.e.: search intent, targeted pages, main content, QC) will need deeper understanding of the […]