Our goal is to make all SEO companies – including our own – redundant.
Consulting – Clients – Inhouse Workshops – SEO Book
No bullshit SEO
SEO is the business of getting found, and SEO is still the most efficent way to get targeted traffic to ones webproperty in a scaleable way. Sadly SEO has one big issue: It’s 80% bullshit, and only 20% good parts. We focus on the 20%! Our approach is quite simple: Only do what you can measure, if you can’t measure it, don’t do it. (And no, stupid magic numbers by overprized “SEO Tools” don’t count.) See some of our customers who are with us in the quest for a bullshit free world.
Everything now Web Performance
Websites start out fast, and then they get slower. Every feature release, every database change, every design update, every additional traffic tends to make your website slower and slower. This is not how it needs to be, this is not how it should be. We provide an approach, processes and actionables to change this for good.
Awesome Workshops
Better, faster and inhouse! Critical business activities like SEO and Web Performance must be inhouse? We agree and we will do everything that you succeed – without external dependencies. We offer workshops for developers, marketeers, CEOs and content-workers. Best all of them in one room!
The latest
In-Depth Analysis of Generative AI / AI Content in the Google Human Quality Rater Guidelines
Last updated: February 4, 2025 1. Introduction The January 23, 2025 edition of Google’s Search Quality Rater Guidelines explicitly references Generative AI and AI-generated content in several sections. While Google does not ban AI-generated material, […]
SEO Targeted Page Content, UX and Interlinking Checklist by Franz Enzenhofer
1. Overview / Goal We want to build one page that fully complies with Franz Enzenhofer’s guidelines around content, UX, and on-page SEO, designed with mobile-first in mind. This page must: This reference page will be […]
Google Autocomplete / Google Suggest Unofficial Full Specification
Version 1.0 – January 28, 2025 Table of Contents 1. Scope This document serves as an unofficial specification for programmatically accessing Google’s Autocomplete (Google Suggest) functionality. It describes how […]
Simplifying Breadcrumbs for SEO: Adapting to Google’s Latest Changes
Author: Franz Enzenhofer, SEO Specialist with extensive experience in organic growth and technical search optimization. Introduction Breadcrumbs have long been a valuable navigation and SEO element, helping users […]
Douglas Adams’ Rules for Technology: Why They Still Matter
By Franz Enzenhofer Table of Contents 1. Introduction People often joke that technology evolves faster than we can fully grasp. Yet, decades ago, writer and futurist Douglas […]
Was your website hit by the August Google Core Update 2024?
Do you want a data based answer? Cool, there is a custom GPT for it. https://chatgpt.com/g/g-o8TNolAHk-are-you-impacted-by-the-g-core-update-august-2024/ How to use it Hope you find this useful. All the […]
Enable your ChatGPT CustomGPTs to send Emails
Go to an Email sending service of your choice i.e.: Brevo (formerly known as SendInBlue), sign up, select free version, then Save the API key in a […]
Download the INP Interaction to Next Paint Whitepaper by Holger Guggi
Introduction to Interaction to Next Paint Metric: Navigating Google’s Upcoming Core Web Vitals Update Jump to the Download (PDF) Google’s March 2024 Core Web Vitals update marks […]