Understanding SEO
My book delivers a framework, a way to think about SEO: what you need to do, when you need to do it, and why you need to do it.
Key takeaways
- The print run of a few thousand copies is sold out. The ebook (PDF + epub) and the Kindle edition are available.
- All chapters are free to read on this site.
- It is about organic search engine optimization: no SEA, AdWords or PPC, and no replicated technical specs.
The print run is sold out - a few thousand copies. The ebook is available, and the whole book is on this site: read all chapters, free.
A framework for SEO decisions, not a copy of the specs
I’m trying to pull a Wittgenstein here: writing the definitive book on a topic and then declaring the matter solved. Similar to Wittgenstein, I will fail. While doing so, I will enhance the status quo of an entire discipline.
- For you - if you have online experience, whether you are a manager, developer, editor, product owner, or hacker. You should then be able to make informed SEO decisions for your business.
- Not for you - if you are an SEO manager within an SEO agency. You are part of the problem, not part of the solution. This book exists to make you redundant.
- Heavy on theory, light on examples - it is up to you to combine it all in a way that is suitable for your company.
- Left out - technical specs (those you can easily google yourself), SEA, AdWords and PPC.
Reviews
“an absolute recommendation”
“After reading it front to back last night, it is definitely the best resource of its kind out there, and does exactly as it says on the cover. Congratulations, and thank you, for putting together such a kick ass book.”
Sebastian Pertosi, Head of SEO at www.tourradar.com
“Understanding SEO is a book on how to think about SEO without all the BS. Best SEO resource I ever got my hands on.”
Christian Moreyh, Developer turned Travelling Online Markteer
“Instead of delivering a bulky 800 page book that no one ever reads, Franz puts everything there is to know about SEO into 152 pages which are both entertaining and profound. Use it as your printed consultant and it will save you tons of $$$.”
David Kitzmüller , CEO at oktav.com
“If you read this excellent book Understanding SEO and start to execute the learnings right now, your digital business will have a great time […]. Thank you Franz for eliminating all the BS, and putting together those 150 pages of pure SEO knowledge, which every business owner - from individual bloggers to CEOs - should be aware of.”
Thomas Sommeregger, BA, Digital Marketing Professional, Google Certified Trainer, digitalbuero.at
“[…] Understanding SEO is something completely different. A required reading!”
Sebastian Prohaska, SEO Agentur ithelps
“It brings Search Engine Optimization exactly to the point and elimantes all the bullshit. Enough theory to understand the matter and enough practical advice to get started. Must-read for everybody who wants to boost search traffic for the own website.”
Mario Antunovic, BA - SEO Manager karriere.at
“‘Understanding SEO’ is a very, very useful book. There’s no unnecessary bulk, Enzenhofer gets straight to the points, of which there are plenty. I recommend this book to everyone who wants to be found in the web, for any kind of product or project and is allergic to wasting time. It’s even worth buying when you had the pleasure of doing a workshop run by Franz Enzenhofer.
TL;DR: Buy this book and stop sucking at SEO.”Michael Knoll - Project Lead websites in agency and businesses
“The one and only SEO-book you need to read! Why didn’t Franz Enzenhofer publish this earlier? Would have saved me a lot of time and money.”
Martin Staudinger, Herausgeber @ www.mamilade.net
“This book won’t make SEO-consultants happy. Bloggers, authors, shop-operators, marketing directors as well as developers, however, should have read it […]”
jam (at) ct.de c’t magazin 04/18
“Great Book. […] my wife read it as a night lecture and it gave her a different approach to building WordPress websites as a graphic designer and art director. Thanks!”
Mathias Weck System Support
“SEO straight at the point. No BlahBlah. It doesn’t matter if you have a small or a huge website, if you are a SEO beginner or a pro - READ & DO IT!”
Brigitte Leger, CMO Lendo AT
Get the ebook
Kindle: Amazon.de, Amazon.com, Amazon.co.uk, Amazon.fr, Amazon.es, Amazon.it
Book Details
- ISBN: 978-3-200-05426-4
- Author: Franz Enzenhofer
- Pages: 152