The double sided viral referral raffle – Why and How to give away 2
Once upon a time (years ago, pre-Corona and the UK was still part of the EU) I – might it be through sheer luck or just plain […]
Positioning for Freelancers
Some time ago for a mini conference I gave a talk about “Positioning for Freelancers”, this is the gist of it. What is Positioning? I define positioning as: All […]
SEO: Was ist guter Content aus Google Sicht?
Was ist guter Content aus Google Sicht? -> Google hat eine Spezifikation dafür, die Human Quality Rater Guideline: /searchqualityevaluatorguidelines.pdf (Ist eine offizielle – gut ein bis zwei […]
Why “Just tell us what to do!” never works.
I am a consultant. I am paid to solve the challenges of my clients at their request. I am considered a good one. Doing this now with […]
If (Referral + Organic) < Churn, don't do Ads!
I am not a big fan of paid online ads. At best I see ads as a halfway decent accelerator, at worst a path dependency that depletes […]
The hyper-growth customer support problem.
👆 Will make sense in a minute. Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that […]
About Targeted List Landing Page Hashes
In my book Understanding SEO, I only touched upon the logic of list landing page hashes. More about this simple and powerful concept in this article. What is […]
Technical SEO Workshop
Technical SEO Workshops usually takes 2 days. The target audience is junior to senior developers (frontend, backend, fullstack), technical product managers and other members of IT. The […]
What to do when a Google Core Update hits you.
Nothing, do nothing. Yes, that’s right, when a Google Core Update hits you, do nothing. And sometimes doing nothing is the hardest thing to do, ever. Ok, the […]
Systematic SEO Basics
This list covers the basic concepts of the systematic SEO approach. Some concepts (i.e.: search intent, targeted pages, main content, QC) will need deeper understanding of the […]