Posts
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Was your website hit by the August Google Core Update 2024?
Do you want a data based answer? Cool, there is a custom GPT for it. https://chatgpt.com/g/g-o8TNolAHk-are-you-impacted-by-the-g-core-update-august-2024/ How to use it Hope you find this useful. All the […]
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Enable your ChatGPT CustomGPTs to send Emails
Go to an Email sending service of your choice i.e.: Brevo (formerly known as SendInBlue), sign up, select free version, then Save the API key in a […]
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Download the INP Interaction to Next Paint Whitepaper by Holger Guggi
Introduction to Interaction to Next Paint Metric: Navigating Google’s Upcoming Core Web Vitals Update Jump to the Download (PDF) Google’s March 2024 Core Web Vitals update marks […]
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The double sided viral referral raffle – Why and How to give away 2
Once upon a time (years ago, pre-Corona and the UK was still part of the EU) I – might it be through sheer luck or just plain […]
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Positioning for Freelancers
Some time ago for a mini conference I gave a talk about “Positioning for Freelancers”, this is the gist of it. What is Positioning? I define positioning as: All […]
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SEO: Was ist guter Content aus Google Sicht?
Was ist guter Content aus Google Sicht? -> Google hat eine Spezifikation dafür, die Human Quality Rater Guideline: /searchqualityevaluatorguidelines.pdf (Ist eine offizielle – gut ein bis zwei […]
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Why “Just tell us what to do!” never works.
I am a consultant. I am paid to solve the challenges of my clients at their request. I am considered a good one. Doing this now with […]
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If (Referral + Organic) < Churn, don't do Ads!
I am not a big fan of paid online ads. At best I see ads as a halfway decent accelerator, at worst a path dependency that depletes […]
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The hyper-growth customer support problem.
👆 Will make sense in a minute. Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that […]
