1. 1. Overview / Goal
  2. 2. Key Requirements
    1. 2.1 Mobile-First Approach
    2. 2.2 On-Page SEO & Metadata
    3. 2.3 Above-the-Fold Content
    4. 2.4 Main Body: Content Diversity & Structure
    5. 2.5 Interlinking & CTA Placement
    6. 2.6 Conclusion Section
  3. 3. Acceptance Criteria
  4. 4. Definition of Done
  5. 5. Recap

1. Overview / Goal

We want to build one page that fully complies with Franz Enzenhofer’s guidelines around content, UX, and on-page SEO, designed with mobile-first in mind. This page must:

  • Address the user’s search intent (i.e., their “Job to Be Done”).
  • Be mobile-first in layout, ensuring all critical information is clear and easy to use on small screens.
  • Clearly drive the user to the next step (our CTA or business goal).
  • Use structured, diverse content (headings, lists, images, definitions, tables, etc.).
  • Provide proper interlinking to other relevant or random pages.

This reference page will be our model for future targeted pages that aim to fulfill user needs and business objectives simultaneously, all while following the on-page and UX best practices Franz Enzenhofer recommends.

2. Key Requirements

The following are detailed requirements focusing on content, UX, and interlinking (leaving out more advanced technical factors like page speed, TTFB, or sitemaps). Adhering to these guidelines will ensure the page is both user-friendly and search-engine-friendly, particularly for mobile-first audiences.

2.1 Mobile-First Approach

  1. Design for Small Screens First:
    • Ensure text, headings, images, and calls-to-action are easy to read and tap on devices ~375–414px wide.
    • Avoid horizontal scrolling or large pop-ups that obscure important content on mobile.
  2. Consistent Content Across Viewports:
    • No extra “desktop-only” sections. The user sees the same core info on any device.
    • Retain brand identity but keep the design minimal and focused for small screens first.
  3. CTA Visibility on Mobile:
    • Prominent call-to-action button or link should have enough space (minimum 48px by 48px tap area).
    • Ensure it does not get crowded out by banners, images, or text on a small viewport.

2.2 On-Page SEO & Metadata

  1. Headline 1 (<h1>):
    • Must contain the main targeted phrase (or a direct variation of it).
    • Located above the fold, especially on mobile.
    • Visually the largest heading; sets immediate context for the page.
  2. SEO Title (<title> Tag):
    • ~60–70 characters total.
    • Format example: <Targeted Phrase> (2025) – Brand.
    • Includes a click-through trigger such as a year, checkmark, or number.
  3. URL Slug:
    • Short, reflective of the targeted phrase.
    • Lowercase letters with hyphens (e.g., /targeted-phrase/).
  4. Meta Description:
    • ~160 characters total.
    • 80% descriptive of the page, 20% click trigger. Example:
      “Learn how to create the perfect photobook in just minutes. Discover tips, design ideas & get started today!”

2.3 Above-the-Fold Content

  1. Immediate User Intent Address:
    • Open with 1–2 sentences clarifying what problem this page solves for the user.
    • Critical on a mobile screen so users quickly see the value.
  2. Hero Image:
    • Use a descriptive filename, e.g., targeted-phrase-hero.jpg.
    • Include an alt attribute (2–5 words referencing the target phrase).
    • Define width and height (or use aspect-ratio in CSS if possible, but no CSS here).
    • Ensure it is not lazy-loaded if it is the main LCP (Largest Contentful Paint) element above the fold.
  3. Primary CTA (Optional Above Fold):
    • Could be a simple button or link reading “Start Now” or “Contact Us.”
    • Must be immediately visible on mobile—avoid burying it behind large text blocks.

2.4 Main Body: Content Diversity & Structure

Franz Enzenhofer emphasizes delivering a rich variety of content within a single page. Present each of the following elements as needed to address user needs and keep them engaged.

  1. Textual Content (Paragraphs):
    • Include 2 to 4 to more short paragraphs with clear subheadings (<h2>, <h3>, or <h4> as appropriate).
    • Every short paragraph must be followed with a much more extensive diversity of content elements.
    • Use bold text or italics sparingly to highlight important points.
    • Keep lines short and scannable on a mobile device.
  2. Lists:
    • At least one list: either <ul> or <ol>. Great for summarizing features or steps.
    • Example usage:<ul> <li>Step 1: Gather images</li> <li>Step 2: Choose a layout</li> <li>Step 3: Finalize your design</li> </ul>
  3. Definition Lists (<dl>):
    • If you have term–definition pairs, use:<dl> <dt>Term One</dt> <dd>Short explanation...</dd> <dt>Term Two</dt> <dd>Another short explanation...</dd> </dl>
    • If <dl> is not available in your CMS, replicate with <ul> + bold “Term:” text.
  4. Tables (<table>):
    • If comparing data or listing specs, a table can be more scannable.
    • At least one big <table> as the second or third content element.
    • Use <thead>, <tbody>, and <th> for clarity. Example:<table> <thead> <tr> <th scope="col">Feature</th> <th scope="col">Value</th> </tr> </thead> <tbody> <tr> <th scope="row">Max Pages</th> <td>100</td> </tr> <tr> <th scope="row">Paper Finish</th> <td>Glossy</td> </tr> </tbody> </table>
  5. Additional Images (Below the Fold):
    • Use descriptive filenames and alt text for each image.
    • Specify width and height to avoid layout shifts.
    • Lazy-load them if they do not appear in the first screen of a mobile device.
  6. Video Embeds (Optional):
    • Only embed below the fold to keep the initial layout light.
    • Lazy-load: use loading="lazy" or a data-src attribute with JS fallback.
    • Provide a <noscript> fallback in case JS is disabled.

2.5 Interlinking & CTA Placement

Strong internal linking is essential for user engagement and for search engines to crawl deeper into your site. Also, calls to action are critical to encourage next steps.

  1. Dedicated Interlinking Section:
    • Include an explicit heading, such as “Discover More” or “Further Reading”.
    • Provide ~5 random or relevant links to other indexable pages. Mark these up in a simple list:<h3>Discover More</h3> <ul> <li><a href="/another-topic">Another Topic</a></li> <li><a href="/help-center">Help Center</a></li> <li><a href="/blog/latest-updates">Latest Updates</a></li> <li><a href="/random-page">Random Link</a></li> <li><a href="/solutions">Our Solutions</a></li> </ul>
  2. In-Content Links (Important):
    • Do not rely solely on a footer or a single “Further Reading” block. Insert contextual links directly within paragraphs or lists where it makes sense.
    • Example of an in-content link:<p>For more design strategies, read our <a href="/advanced-design-tips">Advanced Design Tips</a> article.</p>
    • These internal links help both users and search engines discover more valuable content without having to scroll to the very bottom of the page.
  3. Main Call-to-Action (CTA):
    • Should align with your business goal (e.g., “Buy Now,” “Sign Up Free,” “Contact Sales”).
    • Make it visually prominent, especially for mobile devices, ensuring easy tap targets.
    • Consider placing it both near the top (optional) and again in the conclusion if the page is long.

2.6 Conclusion Section

This final section is an opportunity to:

  • Summarize the key points or the main solution offered.
  • Reinforce the user’s motivation (e.g., “Now that you know the best steps, get started!”).
  • Present a final CTA or link to a critical next step, such as “Create your Photobook now!”

3. Acceptance Criteria

Use these points to check the page’s readiness from a content, UX, and on-page SEO standpoint. Each must be met before the page can be considered complete.

  1. Metadata & Headings:
    • H1 above the fold, containing the targeted phrase.
    • SEO Title ~60–70 chars, includes brand and a click trigger.
    • Meta Description ~160 chars, 80% descriptive + 20% CTA or trigger.
    • URL Slug short and phrase-reflective.
  2. Mobile-First Content Layout:
    • Fully usable and readable on small screens (~375–414px). No hidden text or images.
    • Hero image scaled properly; no overshadowing pop-ups or banners.
    • CTA is easily tappable.
  3. Above-the-Fold:
    • Opens with a short statement solving the user’s main query.
    • Hero image is optimized with file name + alt text (phrase variation).
    • Optional CTA is visible if placed above the fold.
  4. Content Diversity:
    • At least one list (<ul> or <ol>).
    • At least one big <table> as the second or third content element.
    • Possibly another <dl> or <table> if relevant.
    • Extra images (below fold) have alt, width, and height. Lazy-loaded if possible.
    • Optional embedded video is below the fold and lazy-loaded.
  5. Interlinking & CTA:
    • A dedicated “Discover More” section with ~5 links in a <ul>.
    • In-Content Links within paragraphs or bullet lists to relevant internal pages.
    • Main CTA is clearly visible, linking to the next funnel step (purchase, sign up, contact, etc.).
  6. Conclusion:
    • Summarizes the main solution or steps.
    • Encourages action with a final CTA link or button.
  7. Editorial / UX Quality:
    • Short paragraphs, good headings, no fluff or filler text.
    • All content is relevant to the user’s query and guides them toward the CTA.
    • Looks polished on mobile screens and is easily navigable by a typical user.

4. Definition of Done

  1. All Acceptance Criteria Met: Each bullet above must be checked off, ensuring full compliance with the content & UX guidelines.
  2. Mobile-First Validation: Page is tested on a small-screen device (or emulator) with no layout issues, overlapping elements, or inaccessible CTA.
  3. Clear Business Goal Fulfillment: The page must effectively solve the user’s query while leading them to a brand objective (CTA).
  4. Interlinking Verified: All internal links, including the dedicated interlinking section and in-content links, work correctly (no broken links).
  5. Editorial Review Complete: Content is well-written, on-brand, and proofread. Headings, alt texts, and link texts are logical and consistent.

5. Recap

By following this Franz Enzenhofer Targeted Page Content, UX, and Interlinking Checklist, you will create a single, exemplary page that provides a clear, mobile-first experience, meets on-page SEO best practices, and encourages users to take action. The critical elements—metadata, headings, content diversity, interlinking, and CTA placement— ensure that your page addresses the user’s Job to Be Done while simultaneously fulfilling your business objectives. Once all acceptance criteria are met and the page passes an editorial review, it can serve as a standard reference for all future targeted pages across the site.

Remember: Always keep the user’s search intent front and center, build from a mobile-first perspective, structure your content for clarity, and leverage interlinking plus CTAs to guide the user along their journey.

This approach not only pleases search engines but also delivers real value to actual humans—which is the true key to success in the spirit of Franz Enzenhofer’s recommendations.